With the launch of its new Camon smartphone series, Tecno set out to create excitement and visibility across digital platforms ahead of the official reveal. Competing in a crowded smartphone market, the brand needed a campaign that not only announced the new device but also built sustained anticipation around its features and innovation.The objective was to generate buzz before, during, and after the launch event. We used pre hype content to spark curiosity, live coverage to drive real time engagement, and post event storytelling to keep the momentum going.Through a coordinated, multi platform approach, Tecno aimed to position the Camon series as the brand’s next big leap, blending technology, creativity, and lifestyle appeal to connect with its young, tech savvy audience.
Client
Tecno
Campaign type
Influencer
Year
2025
Strategy
We strategized and executed the campaign by collaborating with a total of 45 influencers by celebrity activations, to maximize visibility and engagement around the Camon Series launch.The campaign was structured in three key phases: pre hype, live event, and post event amplification. Before the launch, influencers shared teaser content announcing their attendance, creating anticipation and curiosity. During the event, they captured engaging, on ground moments that showcased the product experience and the energy of the launch.Post event, the curated content was released across social platforms to sustain momentum and extend the conversation. This integrated influencer and celebrity activation helped drive strong awareness, positioning the Camon Series as a standout launch in the smartphone market.
