Following Singer’s merger with Turkish home appliance brand Beko, the brand sought to mark the partnership with a large-scale awareness campaign. To create excitement and connect the collaboration with consumers, Turkish celebrity Burak Özçivit was invited to visit Bangladesh as the face of the new alliance.The objective was to generate maximum nationwide hype around Burak’s visit and drive strong on-ground engagement during his showroom appearances. The campaign aimed to turn his arrival into a major public event — increasing footfall across Singer showrooms, amplifying visibility for the new partnership, and positioning Singer x Beko as a modern, globally connected brand in the minds of Bangladeshi consumers.