Walton launched its Flagship Millionaire Campaign, a major national promotion. Offering customers a chance to win up to 50% off purchases and potentially become a millionaire through lucky draws at flagship stores.To make this offering successful, Walton needed to reach all audience groups and create maximum awareness. The goal was simple: inform customers about the exclusive offer, drive store visits to flagship outlets, and boost sales during the promotion.Our task was to spread the campaign message across digital and offline channels. We focused on building excitement, urgency, and participation by positioning Walton’s offer as one of the most rewarding shopping opportunities of the season.
Client
Walton
Campaign type
Influencer
Year
2025
Strategy
We partnered with over 50 leading influencers across three phases to promote Walton's Flagship Millionaire Offer nationwide.The main strategy focused on creating and promoting two original, catchy jingles that captured the excitement of the campaign. Influencers were key to spreading the message, as each creator made engaging content using the jingles and highlighting Walton's theme of opportunity and reward.This consistent, music-led approach helped the campaign stand out, creating strong excitement and keeping Walton’s Millionaire Offer top of mind for audiences throughout the promotion.
