City Bank was preparing for a major technology upgrade; relocating its Data Center to a new, upgraded facility to improve reliability and enhance the customer experience. This ambitious move, however, necessitated a complete service shutdown for three days. In digital banking, even short downtimes cause confusion and lead to a disrupted customer trust. City Bank needed a clear, proactive communication plan to keep customers informed and reassured.Our task was simple but crucial: ensure every City Bank user knew about the temporary service shutdown well in advance.
Client
City Bank
Campaign type
Public Relations
Year
2025
Strategy
To quickly and effectively reach customers, we focused on a high-impact, bite-sized communication strategy using six of the country’s top bite-sized media.The content was designed to be direct and reassuring, clearly stating the specific three-day downtime window while emphasizing that the upgrade would lead to a smoother banking experience.By using these platforms together, we ensured City Bank had wide visibility and created awareness within just 24 hours. This strategy reached users where they were most active, informing them well before the scheduled service stop.
