The central idea of the Banglalink brand is “Beshi Beshi”, which simply means offering customers more value and extra benefits.To keep this message fresh in the digital world, Banglalink needed a new way to bring “Beshi Beshi” into everyday conversations. The main goal was to integrate this philosophy naturally into influencer content, making it feel authentic and organic.Our task was to ensure that all influencers—whether focused on lifestyle, tech, or travel—seamlessly included Banglalink's “Beshi Beshi” offers in their content. This reinforced the clear message: “Beshi Beshi mane Banglalink.”
Client
Banglalink
Campaign type
Influencer
Year
2025
Strategy
The central idea of the campaign was to emphasize Banglalink "Beshi Beshi" (more and more) promise.We worked with 49 influencers from different areas like lifestyle, tech, travel, and entertainment. This allowed the creators to naturally include Banglalink's offers within their unique stories.The campaign was strategized with “Banglalink e beshi beshi, everybody khushi khushi” a jingle which we gave to the influencers, encouraging them to create catchy, high energy videos using their own style. For dance content, they performed to the official track, turning the message into a fun, participatory movement. This strategy made the content entertaining, reinforced Banglalink’s identity, and successfully spread the idea that “more” is central to the brand.
